Premier Gearing Up To Serve Niche Snowmobile Markets

Posted by Mary Ward on April 15, 2009 under 200 cc snowmobile, 200 snowmobile, 300 cc snowmobile, Chris Bell, Enforcer 200, Enforcer 300, Premier RCP, Premier Recreational Products Corporation, Snowmobiling, Uncategorized, snowmobile market, snowmobile markets | Comments are off for this article

I introduced Premier Recreational Products Corporation the other day, in this quick blog post about Premier RCP. I have to say, I’m pretty excited by this company and their concept. The sleds caught my eye first, as the goal is to serve the underserved niche-markets that are not well represented in today’s snowmobile marketplace. In the future, according to Premier’s website, that could mean just about anything sledders want to see, and they’re open to suggestions. For the time being, they’re off to a great start with the introduction of their 2010 line aimed at serving that in-between set of riders of roughly (speculating a bit here) ten to fourteen-ish?

A Company With Family-Vision

This is what I really love about what I’m reading about Premier–this is a company with a vision that is building its foundations on the enjoyment and family-friendliness of the sport. It’s not a company trying to produce the next biggest, loudest, fastest, it’s a company trying to preserve the true integrity of snowmobiling by making sure there are good, safe, ride-worthy options for riders of all ages and levels. Here’s a snippet from their “About” page:

“Premier began with a vision: A remembrance of the snowmobile marketplace of old, a different view of what the marketplace of today should be. As the parent of three riders that were quickly outgrowing their 120 cc snowmobliles, this became a personal quest to reintroduce updated models to fill these current family segment market holes.

So, almost three years ago the idea to form a new snowmobile company began. We would be determined to build great products and to concentrate our efforts to build products to fill in the market gaps. We would re-introduce some highly successful, but long forgotten model segments. We would also introduce some new model segments along the way. What we would not do is follow in anyone else’s footsteps or build more of the product classes already well represented.”

An Important Snowmobile Market To Serve

In my own humble opinion (and you know I’m right ), this matters a lot. I think that introducing kids to the sport of snowmobiling gives them a healthy and positive outlet, and giving them the right machines that they can handle is essential. Kids seem to be naturally great riders, and with the right skills, attention, guidance, and equipment, they can all grow up to be the next generation of conscientious riders, out there enjoying the sport for all that it’s worth and probably all the better than us for having it!

What Would You Ask Chris Bell, President Of Premier RCP?

I’m excited about what Chris Bell and the crew are doing at RCP, and can’t wait to hear more about it. As luck would have it, Chris saw my post the other day and has been in contact with me, and agreed to do an interview with me via email. I’ve got a growing list of questions, but let’s make the most of this opportunity!

Comment below or Contact me and tell me…

What Do You Want To Know from Chris Bell and Premier Recreational Products?

OK, I’m off now to put the finishing touches on our “Enforcer Fund” can.  Donations gladly accepted…you can contact me for that too .